Tectons, a pharma-business startup specializing in educational programs that launched in 2024, hosted a highly successful webinar series, specifically designed for GMU College of Pharmacy students, exploring the intersection of pharmaceuticals and business. These webinars, which drew a large audience, were packed with valuable content aimed at equipping participants with the skills necessary to excel in the pharmaceutical industry.
Through Tectons’ hands-on, innovative educational approach, students gained a unique opportunity to learn critical business skills through a pharmaceutical lens.The series taught students a variety of critical skills, including:
- Pharmaceutical Sales Strategies
- Marketing and Brand Management
- Leadership in Pharma
- Business Fundamentals
The webinar received an overwhelmingly positive response, with students expressing their appreciation for the chance to learn directly from industry experts. They highlighted the value of the practical insights and real-world case studies, which enabled them to immediately apply the knowledge they gained to real-life situations.
“We were thrilled by the engagement from students during the webinar,” said Mhd Hasan Maher Alnashar, IPSF contact person for GPSA. “The content was highly relevant, and it gave students the chance to acquire essential skills in sales, marketing, and business strategy—all from a pharmaceutical viewpoint. The feedback we received shows just how valuable these skills are to the next generation of pharma leaders.”
The interactive format of the webinars, combined with expert-led discussions and live Q&A sessions, ensured that students were not only learning theoretical concepts but also gaining practical, actionable knowledge that they can apply to their careers immediately.
In the coming weeks, GPSA and Tectons will unveil additional details about upcoming courses and training programs, including new certifications and learning tracks. Together, we are committed to providing professionals with the skills, knowledge, and leadership capabilities to excel in the fast-changing pharmaceutical industry.