Dr. Vinaytosh Mishra

Associate Professor of Management, Digital Health & Health Analytics
Director, Thumbay Institute for AI in Healthcare

Dr. Vinaytosh Mishra is Associate Professor for (Management, Digital Health, and Heath Analytics) at the Thumbay College of Management and AI in Healthcare, Gulf Medical University, Ajman (UAE). He has more than 18 years of experience in industries like Healthcare, EdTech, Finance, and Information Technology. He was instrumental in making a diabetes specialty clinic into a Two-fifty-bed multi-specialty clinic during his tenure at Aaroha Healthcare (P) Ltd.  In his last Assignment as Associate Professor at FORE School of Management, New Delhi he was program director for two successful long-duration programs namely “Building Intelligent Healthcare Analytics” and “PGPM in Healthcare Management and Analytics”. He is also a certified Diabetes Educator and Master Black Belt in Lean Six Sigma.

Dr. Mishra is a proponent of system thinking and is certified by the Massachusetts Institute of Technology, USA in System Thinking. He is also holding advanced certification in System Dynamics Modeling from ATC-INNOVA, Spain. He is also a certified supply chain management expert (Micro Master from Massachusetts Institute of Technology, USA) and has a special interest in healthcare supply chains.

He has also successfully filled out an Australian patent for a device for the early detection of diabetes using nail fold capillaroscopy and a two German patent Diabetes Education and Lifestyle Management product named Banting and Digital Twin for management of diabetes. He is a domain expert for AI implementation in healthcare for a U.K.-based firm Bikal.  In addition to this, Dr. Mishra is an advisory board and adjunct positions with leading institutes in India such as Datta Meghe Institute of Higher Education & Research, Nagpur, and Panacea Institute of Interdisciplinary. Research and Education, Varanasi

Dr. Vinaytosh Mishra has published journals of international repute (ABDC/Scopus/SSCI) and served as a reviewer for various international journals. Dr. Mishra is also part of the editorial board of leading journals such as Health Policy and Technology, Review of Management Literatures, Hospital Topics, and Frontiers in Digital Health.

He features regularly on 100.3 FM Talk Business and Sport Show as a Business Strategy and Technology Expert and is an invited columnist for Asia Development Bank Asia Pathway, Times of India, The Brew News, UAE.

Dr. Mishra has a special interest in building an entrepreneurship ecosystem and acting as a business mentor for leading incubators in India and UAE as Healthcare, Marketing, Service Operations, and Supply Chain management expert.

Academic Qualification

• Post Doctoral Fellowship from Global Health Institute, University of Arizona, USA, awarded in the year 2024.
• PhD. from Indian Institute of Technology (BHU) (Institute of National Importance in India) Varanasi, India on “Strategic Planning and Management of Diabetes Care-A Case of Varanasi City” awarded in the year 2018.
• Post Graduate Diploma in Statistics and Computing from Institute of Science, Banaras Hindu University (Institute of Eminence in India) Varanasi, India
• Master of Business Administration (Marketing and Operations) from the Institute of Management, Nirma University, Ahmedabad, India in the year 2009.
• Bachelor of Technology (Electronics Engineering) from Indian Institute of Technology (BHU) (Institute of National Importance in India) Varanasi in the year 2002.

Select Certifications

• Master Black Belt Certification in Lean Six Sigma, KPMG,2016
• Mico master’s in supply chain management, Massachusetts Institute of Technology, USA
• Advanced Certificate in System Dynamics using Vensim, ATC-INNOVA, Spain,2017
• Certified Diabetes Educator, International Diabetes Federation, 2015
• Certified on Diabetes and Ramadan, International Diabetes Federation, 2023

Professional Memberships

• System Dynamics Society, USA
• Institute of Electrical and Electronics Engineers (IEEE), USA

Funded Projects

• Project Title: Role of Telemedicine in Primary Care of Patients with chronic condition
  • Sponsoring Agency: FORE School of Management, New Delhi, INDIA
  • Budget:250,000 INR
  • Status: Completed (year 2019)
• Project Title: Evidence for Effectiveness of Parsimonious Use of RYBELSUS® in T2DM.
  • Sponsoring Agency: Panacea Institute of Interdisciplinary Research and Education, Varanasi, India
  • Budget: 300,000 INR
  • Status: Started November 2022 (In Progress)
• Project Title: Transforming Healthcare in Rural India: Assessing the Impact of Ayushman Bharat on Institutional Deliveries, Maternal Mortality, and Child Mortality towards Achieving SDGs in UP-East
  • Sponsoring Agency: Indian Council for Social Science Research
  • Budget: 1050000 INR
  • Status: Completed (2023)
• Project Title: System Dynamics Modelling for Prevalence of Diabetes in UAE
  • Sponsoring Agency: Gulf Medical University, Ajman, UAE
  • Budget: 27400 AED
  • Status: Completed (2024)
• Project Title: AI as Diabetes Educator Using Large Language Based Digital Therapeutics
  • Sponsoring Agency: Gulf Medical University, Ajman, UAE
  • Budget: 20000 AED
  • Status: Started in January 2025 (In Progress)

Patent and Copyright

• Australian Patent: Inexpensive Nail Capillary Morphography for Early Detection of Diabetes
• German Patent: Banting – AI-based digital therapeutics (DTx) for Diabetes Education and lifestyle modification.
• German Patent – Digital Twin Tool of Management of Diabetes Using AI and Simulation
• Copyright Holder: Ramadan Quality of Life Instrument (RDQoL)

Teaching Interest

AI in Healthcare, Healthcare Management, Healthcare Operations and Supply Chain Management, Healthcare Analytics, Health Technology Assessment, and Digital Health

Research Interest

Chronic Disease Care, Healthcare Supply Chain Management, Health Economics, Medical Tourism, Health Technology Assessment, Social Determinants of Health, and Digital Health

Ongoing Projects

• Factors Affecting Health Insurance Adoption in India and Implications.
• Role of Large Language Models such as ChatGPT and Bard in Healthcare.
• Ethical Use of AI in Healthcare Project.
• System Dynamics Modeling for public health planning.
• Deep Learning for early detection of diabetes using nail fold capillaroscopy.
• Ramadan and Health-Related Quality of Life Instrument Project

Select Publications

• Mishra, V. (2024). Five Dimensions of AI Readiness (AIR-5D) Framework-A Preparedness Assessment Tool for Healthcare Organizations. Hospital Topics, 1-8.
• Gupta, O. J., Srivastava, M. K., Darda, P., Yadav, S., & Mishra, V. (2024). How consumer trust affects the adoption of e-healthcare products on mobile apps: an analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing.
• Mishra, V., & Syed, Z. Q. (2024). Health Technology Assessment of Nailfold Capillaroscopy and Digital Retina Imaging in Diabetes Screening. Health Policy and Technology, 100938.
• Mishra, V. (2024). Reducing Waiting Times in Diabetes Care: A Value Stream Mapping and OPA-Fuzzy-TOPSIS Analysis. Journal of Creating Value, 23949643241285719.
• Gupta K, Mishra V, Makkar A (2024) A Global Cybersecurity Standardization Framework for Health Informatics, IEEE Journal of Biomedical and Health Informatics. [link]
• Alkaabi, M. A. K., Singh, J., Mishra, V., & Haque, M. M. (2024). Maintaining the Psychological Well-Being of Physicians in the Uncertain Work Environment: A Practitioners Perspective. Hospital Topics, 1–7. [link]
• Singh, J., Mohamed, S. G. E. A., Mishra, V., & Rana, S. (2024). Unlocking retention: a prescriptive framework for retaining trained staff in critical care units. Journal of Health Organization and Management. Ahead of Print.
• Mishra, K. Gupta, D. Saxena and A. K. Singh, (2024) “A Global Medical Data Security and Privacy Preserving Standards Identification Framework for Electronic Healthcare Consumers,” in IEEE Transactions on Consumer Electronics, Doi: 10.1109/TCE.2024.3373912.
• Jaiswal, A., Mishra, V., Bhatnagar, S., & Bandyopadhyay, N. (2024). Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty. Indian Journal of Marketing, 54(2), 8-26.
• Rana, S., Singh, J., Mishra, V., Khan, S., Quttainah, M., & Prashar, S. (2024). How digital transformation impact firm performance? The unmet needs of Indian exporting firms. Journal of Strategic Marketing, 1-19.
• Mishra, V., Jafri, F., Abdul Kareem, N., Aboobacker, R., & Noora, F. (2024). Evaluation of accuracy and potential harm of ChatGPT in medical nutrition therapy-a case-based approach. F1000Research, 13, 137.
• Hazari, A., Mishra, V., Kumar, P., & Maiya, A. (2024). The accuracy of 10 g monofilament use for clinical screening of diabetes peripheral neuropathy among Indian population. PloS one, 19(2), e0297110.
• Mishra, R. K., Ansari, A. R., Jothi, J. A. A., & Mishra, V. (2024). Analysis of Criminal Landscape by Utilizing Statistical Analysis and Deep Learning Techniques. Journal of Applied Security Research, 1-26.
• Mishra V, Sharma M. (2024), Factors Affecting Implementation of Digital Lean in Healthcare in Post-COVID World – Mixed Method Approach, The TQM Journal, Vol. ahead-of-print No. ahead-of-print.
• Parvar, S. Y., Mojgani, P., Lankarani, K. B., Poursaeed, F., Mohamadi Jahromi, L. S., Mishra, V., & Shahabi, S. (2024). Barriers and facilitators to reducing low-value care for the management of low back pain in Iran: a qualitative multi-professional study. BMC Public Health, 24(1), 204.
• Raj, A., Mishra, V., Tanksale, A. and Samuel, C. (2023), “Solving hospital waste management problem in a developing country – a case of Varanasi city in India”, Facilities, Vol. ahead-of-print No. ahead-of-print. [link]
• Mishra, V., & Quttainah, M. A. (2023). A System Thinking-based Framework for Sustainable Governance in Healthcare. Indian Journal of Corporate Governance, 16(2), 272-297. [link]
• Hazari, A., Mishra, V., & Agouris, I. (2023). Clinical evaluation of pDNP in T2D patients: Lessons from expatriates in UAE. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 102832. (Online)
• Naik, M. K. P., Bhardwaj, P., & Mishra, V. (2023). Post-COVID assessment of small business weavers in an Indian handloom industry: identifying and prioritizing key challenges. Research Journal of Textile and Apparel (online)
• , Kaur, S. & Mishra, V. (2023). Assessment of Blockchain Technology as Remedy to Counterfeit Drugs Problem in Pharmaceutical Supply Chain and Implementation Approach. Operations Research Forum (Online)
• Naik, M. K. P., Bhardwaj, P., & Mishra, V. (2023). Modelling of barrier in adopting omnichannel marketing: a case of Indian handloom industry. Research Journal of Textile and Apparel. (online)
• Gupta, O. J., Yadav, S., Srivastava, M. K., Darda, P., & Mishra, V. (2023). Understanding the intention to use metaverse in healthcare utilizing a mixed method approach. International Journal of Healthcare Management, 1-12. (online)
• Mishra, V., Singh, J., Kulkarni, S., & Yadav, S. (2023). Analysis of profit efficiency of corporate hospitals in India during COVID-19–An DEA-MPI based approach. International Journal of Healthcare Management, 1-9.
• Mishra, M. P., & Mishra, V. (2023). Organization Branding in the Post-COVID-19 World–An Employer and Employee Perspective. Indian Journal of Marketing, 53(1), 56-65.
• Mishra, V. (2022). Analysis of systemic and behavioral barriers to COVID-19 vaccination in the rollout phase. International Journal of Healthcare Management, 1-10 (Online).
• Mishra, V., & Rana, S. (2022). Understanding barriers to inbound medical tourism in the United Arab Emirates from a provider’s perspective. Worldwide Hospitality and Tourism Themes (ahead-of-print).
• Mishra, V., & Singh, J. (2022). Health Technology Assessment of Telemedicine Interventions in Diabetes Management: Evidence from UAE. FIIB Business Review, 23197145221130651. (Scopus Q2)
• Mishra, V., Nguyen, L., Wickramasinghe, N., & Islam, S. M. S. (2022). What is holding back glucometer use? -A comparative study of rural and urban India. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 102677.
• Mishra, V., & Sharma, M. G. (2022). Digital Transformation Evaluation of Telehealth using Convergence, Maturity, and Adoption. Health Policy and Technology, 100684.
• Mishra, V. (2022). Planning and Selection of Facility Layout in Healthcare Services. Hospital Topics, DOI: 10.1080/00185868.2022.2088433
• Islam, S. M. S., Mishra, V., Siddiqui, M. U., Moses, J. C., Adibi, S., Nguyen, L., & Wickramasinghe, N. (2022). Smartphone Apps for Diabetes Medication Adherence: Systematic Review. JMIR diabetes, 7(2), e33264.
• Mishra, V. (2022). Applications of blockchain for vaccine passport and challenges. Journal of Global Operations and Strategic Sourcing. [link]
• Dua, S., Sharma, M. G., Mishra, V., & Kulkarni, S. D. (2022). Modelling perceived risk in a blockchain-enabled supply chain utilizing fuzzy-AHP. Journal of Global Operations and Strategic Sourcing, (ahead-of-print).
• Singh, P., Bhardwaj, P., Sharma, S. K., & Mishra, V. (2022). Effect of Organizational Factors on Psychological Stress and Job Satisfaction. Vision, 09722629221106265.
• Mishra, V., & Sharma, M. G. (2021). Framework for Promotion of Medical Tourism: A Case of India. International Journal of Global Business and Competitiveness. [link]
• Mishra, V., & Sharma, M. G. (2021). Telemedicine as a frugal intervention to health care: A case of diabetes management. International Journal of Healthcare Management. [link]
• Mishra, V., & Sharma, M. G. (2020). Understanding humanitarian supply chain through causal modelling. South Asian Journal of Business and Management Cases, 9(3), 317-329.
• V., (2020). Factors Affecting telemedicine adoption during COVID-19, Indian Journal of Public Health, 64(6),234-236.
• Mishra, V., (2020). Phased Approach for Adaptation of Telemedicine in Diabetes Management, Health Policy, and Technology, 9 (1), 7-12
• Mishra, V., (2020). Customized Quality Assessment Framework for Diabetes Care. International Journal for Quality Research,14(1), 129–146
• Mishra, V., Samuel, C., & Sharma, S. K. (2018). System Modelling for Forecasting of Diabetes Prevalence. Indian Journal of Public Health Research & Development, 9(7), 139-144.
• Mishra, V., Samuel, C., & Sharma, S. K. (2019). Lean, agile, and leagile healthcare management–A chronic care case. International Journal of Healthcare Management, 12(4), 314-321.
• Mishra, V., Samuel, C., & Sharma, S. K. (2019). Decision of decentralization in a healthcare service–a case of diabetes management. International Journal of Healthcare Management, 12(4), 308-313.
• Mishra, V., Samuel, C., & Sharma, S. K. (2019). Patient’s Utility for Various Attributes of Diabetes Care Services. IIM Kozhikode Society & Management Review, 8(1), 1-9.
• Mishra, V., Samuel, C., & Sharma, S. K. (2018). Supply chain partnership assessment of a diabetes clinic. International Journal of Health Care Quality Assurance, 31(6), 646-658.
• Ahmed, F., & Mishra, V. (2020). Estimating relative immediacy of water-related challenges in Small Island Developing States (SIDS) of the Pacific Ocean using AHP Modelling. Modelling Earth Systems and Environment, 6(1), 201-214