Faculty Research

1. Singh, J., Mohamed, S.G.E.A., Mishra, V. and Rana, S. (2024). Unlocking retention: a prescriptive framework for retaining trained staff in critical care units“, Journal of Health Organization and Management, 38 (8), 1204-1227.  (Scopus-Q2, ABDC ‘B’)
2. Rana, S., Singh, J., Khan, S., Mishra, V., Quttainah, M., and Prashar, S. (2024). How Digital Transformation Impact Firm Performance? The Unmet Needs of Indian Exporting Firms . 32(8), 1317–1335. Journal of Strategic Marketing (Scopus Q1, ABS ‘2’ and ABDC ‘A’)
3. Panda, D., Raut, S. K., Rana, S., & Shamsudin, M. N. (2024). Household food waste reduction and leftover reuse intention: interplay of personal norms and mediating variables. Journal of Foodservice Business Research, 1–30. (Scopus Q2, ABDC, ABS)
4. Johri, N., Rohit, Raut, S.K. and Rana, S.  (2024). Navigating cultural complexity in global markets: insights and future directions from two decades of marketing literature. Int J Syst Assur Eng Manag. (15), 5405–5419 (Scopus)
5. Jiménez-Partearroyo, M., Medina-López, A., and Rana, S. (2024). Business intelligence and business analytics in tourism: insights through Gioia methodology. International Entrepreneurship and Management Journal, 20, 2287–2321 (2024). (Scopus Q1, ABDC, ABS)
6. Raut, S., Ilan, A., Rana, S., and Kathura, S. (2024). Knowledge Management and Career Readiness: A Review and Synthesis. 28 (7), 1821-1866. Journal of Knowledge Management. (Scopus Q1, ABDC ‘A’, ABS ‘2’)
7. Gupta, P., Mishra, V., and Rana, S. (2024). An Exploratory Study of the Impact of Perceived Fake News on Brand Attachment: Mediating Role of Brand Trust and Consumer Brand Identification. International Journal of Technological Learning, Innovation and Development. 15 (3), 329 – 346. (Scopus).
8. Khrub, M., Gupta, H., Rana, S., and Olivia, M. (2024). Determination of Driving Power and Dependency of Wastes in the Healthcare Sector: A Lean and ISM-Based Approach (Accepted in Press). International Journal of Quality & Reliability Management. 41 (7), 1838-1864. (Scopus Q2 and ABDC B).
9. Gupta, P., Anand, A., Singh, J., Rana, S., and Kumar, A. (2024). Study on Artificial Intelligence (AI) initiatives in e-Service Delivery System: A Service Process Perception Model. International Journal of Services Operations and Informatics. 12 (4), 344 – 366. (Scopus)
10. Panda, D., Chakladar, D., Rana, S., and Shamsudin, Md Nasir (2024). Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices. IEEE Access. 12, 13477 – 13487. (Scopus Q1)
11. Kumar, J., Rana, S., Rani, V., & Manju (2023). How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions. Competitiveness Review. 34 (1), 92-106. (Scopus Q2, ABDC ‘C’, ABS)
12. Panda, D., Chakladar, D. D., Rana, S., & Parayitam, S. An EEG‐based neuro‐recommendation system for improving consumer purchase experience. Journal of Consumer Behaviour. 23(1), 61-75. (Scopus Q1 and ABDC ‘A’, ABS ‘2’)
13. V. Mishra, K. Gupta, D. Saxena and A. K. Singh, (2024) “A Global Medical Data Security and Privacy Preserving Standards Identification Framework for Electronic Healthcare Consumers,” IEEE Transactions on Consumer Electronics. 70 (1), 4379 – 4387. (Scopus Q1)
14.  Jaiswal, A., Mishra, V., Bhatnagar, S., & Bandyopadhyay, N. (2024). Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty. Indian Journal of Marketing, 54 (2), 8-26. (Scopus Q3, ABDC-C)
15. Mishra, V., Jafri, F., Abdul Kareem, N., Aboobacker, R., & Noora, F. (2024). Evaluation of accuracy and potential harm of ChatGPT in medical nutrition therapy-a case-based approach. F1000Research, 13, 137. (Scopus Q1)
16. Hazari, A., Mishra, V., Kumar, P., & Maiya, A. (2024). The accuracy of 10 g monofilament used for clinical screening of diabetes peripheral neuropathy among the Indian population. PloS one, 19(2), e0297110. (Scopus Q1)
17. Mishra, R. K., Ansari, A. R., Jothi, J. A. A., & Mishra, V. (2024). Analysis of Criminal Landscape by Utilizing Statistical Analysis and Deep Learning Techniques. Journal of Applied Security Research, 1-26. (Scopus Q2)
18.  Mishra V, Sharma M. (2024), Factors Affecting Implementation of Digital Lean in Healthcare in Post-COVID World – Mixed Method Approach, The TQM Journal, Vol. ahead-of-print No. ahead-of-print. (Scopus Q1, ABDC-B)
19. Parvar, S. Y., Mojgani, P., Lankarani, K. B., Poursaeed, F., Mohamadi Jahromi, L. S., Mishra, V., & Shahabi, S. (2024). Barriers and facilitators to reducing low-value care for the management of low back pain in Iran: a qualitative multi-professional study. BMC Public Health, 24(1), 204.  (Scopus Q1)
20. Panda, D., Raut, S.K., Rana, S. and Shamsudin, M.N. (2024), Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies. Journal of Business & Industrial Marketing. 39 (12), 2684-2698.  (Scopus Q1, ABDC ‘A’, ABS ‘2’)
21. Rana, S., Singh, A. K., Singhania, S., Verma, S., & Haque, M. M. (2024). Revisiting the Factors Influencing Teaching Choice Framework: Exploring What Fits with Virtual Teaching. Global Business Review, 25(5), 1222-1243. (Scopus Q2, ABS, ABDC)
22. Arora, N., Rana, S., Sharma, V., & Tat, H. H. (2024). Strategic Implementation and Ethical Navigation of Deep Fake Technology in Digital Marketing. In G. Lakhera, S. Taneja, E. Ozen, M. Kukreti, & P. Kumar (Eds.), Navigating the World of Deepfake Technology 295-311. IGI Global Scientific Publishing.
23. Shukla, V., Kumar, J., Rana, S. and Prashar, S. (2024). Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective. British Food Journal. 126 (8), 3113-3133. (Scopus Q1, ABDC ‘B’, ABS)
24. Kharub, M., Gupta, H., Rana, S. and McDermott, O. (2024). Determination of driving power and dependency of wastes in the healthcare sector: a lean and ISM-Based approach. International Journal of Quality & Reliability Management. 41 (7), 1838-1864.  (Scopus Q2, ABS ‘2’, ABDC ‘B’)
25. Arora, N., Rana, S., Amin, R., & Tat, H. H. (2024). Robo-Advisor Adoption Dynamics With Extended Technology Acceptance Model. In S. Gupta, S. Taneja, V. Kumar, E. Ozen, & L. Vardari (Eds.), Robo-Advisors in Management (pp. 16-34). IGI Global Scientific Publishing.
26. V. Mishra, K. Gupta, D. Saxena and A. K. Singh. (2024) .A Global Medical Data Security and Privacy Preserving Standards Identification Framework for Electronic Healthcare Consumers . IEEE Transactions on Consumer Electronics. 70 (1), 4379-4387. (SCOPUS Q1)
27. Aruldoss, A., Rana, S., Gurumurthy, B., & Parayitam, S., (2024). Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: Evidence from a developing country. Journal of Marketing Theory and Practice. 32(4), 486–505 (Scopus Q2 and ABDC ‘B’, ABS)
28. Jaiswal, A., Mishra, V., Bhatnagar, S., & Bandyopadhyay, N. (2024). Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty. Indian Journal of Marketing, 54(2), 8-26. (Scopus)
29. Hazari, A., Mishra, V., Kumar, P., & Maiya, A. (2024). The accuracy of 10 g monofilament use for clinical screening of diabetes peripheral neuropathy among Indian population. PloS one. 19(1). (Scopus Q1)
30. Mishra, R. K., Ansari, A. R., Jothi, J. A. A., & Mishra, V. (2024). Analysis of Criminal Landscape by Utilizing Statistical Analysis and Deep Learning Techniques. Journal of Applied Security Research. 19(4), 560–585. (Scopus Q2)
31. Mishra, V. and Sharma, M.G. (2024). “Factors affecting implementation of digital lean in healthcare in the post-COVID world – mixed-method approach. The TQM Journal, 36 (6), 1651-1664. (Scopus Q1)
32. Singhania, S., Singh, J., Aggrawal, D., & Rana, S. (2024). Board gender diversity and sustainability reporting quality: a generalized ordered logit approach. Kybernetes. Vol. 53 No. 8, pp. 2679-2699(Scopus Q2, SSCI, ABS).
33. Parvar SY, Mojgani P, Lankarani KB, Poursaeed F, Mohamadi Jahromi LS, Mishra V, Abbasi A, Shahabi S. (2024). Barriers and facilitators to reducing low-value care for the management of low back pain in Iran: a qualitative multi-professional study. BMC Public Health. 2024 Jan 17;24(1):204. (Scopus Q1)
34. Gupta, P., Mishra, V., & Rana, S. (2024). An exploratory study of the impact of perceived fake news on brand attachment: mediating role of brand trust and consumer-brand identification. International Journal of Technological Learning, Innovation and Development, 15(3), 329-346. (Scopus)

1. Kumar, J., Rana, S., Rani, V., & Ahuja, A. (2023). What affects organic farming adoption in emerging economies? A missing link in Indian agriculture sector. International Journal of Emerging Markets. (Accepted in press, Scopus Q2, SSCI, ABDC ‘B’, ABS).
2. Rana, S., Singh, J., and Kathuria, S. (2023). Parameters and Decision Elements of Writing Effective Literature Review Papers: Empirical Evidence From Multiple Stakeholders on POWER Framework“, Rana, S., Singh, J. and Kathuria, S. (Ed.) Advancing Methodologies of Conducting Literature Review in Management Domain (Review of Management Literature, Vol. 2), Emerald Publishing Limited, Leeds. 1-25.  (Scopus)
3. Quttainah, M., Singhania, S., & Rana, S. (2023). Gender diversity and financial performance: a quantified review based on bibliometric and cluster analysis. International Studies of Management & Organization, 1-22. (Scopus Q2 and ABDC ‘B’).
4. Rana, S., Bag, S., Ghosal, I., & Prasad, B. (2023). How Do Influencers Moderate Purchase Motives? An Application of S-O-R Model to Assess the Effects of Reviewers’ Rating on Online Purchase. Journal of Promotion Management, Vol. 29 (8), 1168 – 1197. (Scopus Q2 and ABDC ‘B’).
5. Manna, A., Pahari, S., Rana, S., & Biswas, D. (2023). A Case on the Project Failure of Water Vending Machines of Indian Railways: Financial Concerns and Beyond. Prabandhan: Indian Journal of Management, 16(3), 27-41. (Scopus Q3)
6. Kharub, M., Rana, S., & McDermott, Olivia, (2022), Employee’s Performance and Kaizen Events’ Success: Does Supervisor Behaviour Play a Moderating Role?. The TQM Journal. Vol. 35 (8), 2336 – 2366. (Scopus Q1 and ABDC ‘B’, ABS)
7.  Raut, S. K., Rana, S., Sakshi, K., & Alon, I. (2023). The Dark Side of Members’ Heterogeneity Within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory. Journal of Global Marketing, Vol. 36 (4), 284 – 302. (Scopus Q1 and ABDC ‘B’, ABS)
8.  Kharub, M., Rana, S., Reddy, S. P., and Gupta, H., (2023). Operational excellence through Lean Six Sigma – a case of multi-specialty hospital, Int. J. Internet Manufacturing and Services. (Scopus). Vol. 9 (2/3), pp. 291 – 316.
9.  Mishra, V., and Rana, S. (2023), Understanding barriers to inbound medical tourism in the United Arab Emirates from a provider’s perspective, Worldwide Hospitality and Tourism Themes. Vol. 15 (2), pp. 131 – 142. (Scopus Q2 and ABDC ‘C’, ABS)
10.  Singh, J., Rana, S., Abdul Hamid, A.B. and Gupta, P. (2023), “Who should hold the baton of aviation sustainability?“, Social Responsibility Journal, Vol. 19 (7), pp. 1161-1177 (Scopus Q1 and ABDC ‘B’, ABS)
11.  Narula, S., Rana, S., Srivastava, S., Kharub, M. (2023). Improving Firm Performance Using Market Orientation and Capabilities: A Case Study Approach. South Asian Journal of Business Studies, Vol. 12 (3), 374-394. (Scopus Q1 and ABDC ‘C’, ABS).
12.  Wahab, S. N., Singh, J., & Subramaniam, N. (2023). Telemedicine implementation framework for Malaysia: An integrated SWOT-MCDM approach. Health Policy and Technology, 12(4). (Scopus-Q1 and ABDC ‘B’)
13. Mishra, V., Singh, J., Kulkarni, S., & Yadav, S. (2023). Analysis of profit efficiency of corporate hospitals in India during COVID-19–An DEA-MPI based approach. International Journal of Healthcare Management, 1-9. (Scopus-Q1 and ABDC ‘C’)
14. Singh, J., Hamid, A. B. A., & Garza-Reyes, J. A. (2023). Supply chain resilience strategies and their impact on sustainability: an investigation from the automobile sector. Supply Chain Management: An International Journal, 28(4), 787-802. (Scopus-Q1 and ABDC ‘A’, ABS ‘3’)
15. Raj, A., Mishra, V., Tanksale, A. and Samuel, C. (2023), “Solving hospital waste management problem in a developing country – a case of Varanasi city in India”, Facilities, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/F-04-2023-0040
16. Mishra, V., & Quttainah, M. A. (2023). A System Thinking-based Framework for Sustainable Governance in Healthcare. Indian Journal of Corporate Governance, 16(2), 272-297. https://doi.org/10.1177/09746862231205651 (Scopus)
17. Hazari, A., Mishra, V., & Agouris, I. (2023). Clinical evaluation of pDNP in T2D patients: Lessons from expatriates in UAE. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 102832. (Online)
18. Naik, M. K. P., Bhardwaj, P., & Mishra, V. (2023). Post-COVID assessment of small business weavers in an Indian handloom industry: identifying and prioritizing key challenges. Research Journal of Textile and Apparel (online)
19. Thakuriya., Kaur, S. & Mishra, V. (2023). Assessment of Blockchain Technology as Remedy to Counterfeit Drugs Problem in Pharmaceutical Supply Chain and Implementation Approach. Operations Research Forum (Online)
20. Naik, M. K. P., Bhardwaj, P., & Mishra, V. (2023). Modeling of barriers in adopting omnichannel marketing: a case of Indian handloom industry. Research Journal of Textile and Apparel. (online)
21. Gupta, O. J., Yadav, S., Srivastava, M. K., Darda, P., & Mishra, V. (2023). Understanding the intention to use metaverse in healthcare utilizing a mixed method approach. International Journal of Healthcare Management, 1-12. (online)
22. Mishra, M. P., & Mishra, V. (2023). Organization Branding in the Post-COVID-19 World–An Employer and Employee Perspective. Indian Journal of Marketing, 53(1), 56-65.

1. Mishra, V., & Sharma, M. G. (2022). Digital transformation evaluation of telehealth using convergence, maturity, and adoption. Health Policy and Technology, 11(4), 100684.(Scopus Q1, ABDC ‘B’)
2. Islam, S. M. S., Mishra, V., Siddiqui, M. U., Moses, J. C., Adibi, S., Nguyen, L., and Wickramasinghe, N. (2022). Smartphone Apps for Diabetes Medication Adherence: Systematic Review. JMIR Diabetes, 7(2), e33264.(Scopus Q2)
3. Paul, P., Giri, S., Mitra, P., and Haque, M. M. (2022). Analyzing the Customer Satisfaction Index of E-banking Using Kano (1984) Model Framework. Global Business Review, 09721509221093892.
4. Khan, Md. R., Rana, S., and Hosen, Md. I. (2022). Impact of Trustworthiness on the Usage of M-banking Apps: A Study on Bangladeshi Consumers. Business Perspectives and Research, 10 (2), 234–250. (Scopus Q3 and ABDC ‘C’)
5. Rana, S., Verma, S., Haque, M. M. and  Ahmed, G (2022). Conceptualizing International Positioning Strategies for Indian Higher Education Institutions. Review of International Business and Strategy. Vol. 32 No. 4, pp. 503-519 (Scopus Q2 and ABDC ‘C’)
6. Khan, S., Rana, S., and Goel, A. (2022). Presence of Digital Sources in International Marketing: A Review of Literature Using Leximancer. International Journal of Technology Marketing. Vol. 16 (3), pp 246-274. (Scopus Q3 and ABDC ‘C’)
7. Rana, S., Sakshi, and Singh, J. (2022). Presenting the POWER Framework of Conducting Literature Review. Rana, S., Sakshi and Singh, J. (Ed.) Exploring the Latest Trends in Management Literature (Review of Management Literature, Vol. 1), Emerald Publishing Limited, Bingley, pp. 1-13. https://doi.org/10.1108/S2754-586520220000001001

Books

1. Rana, S., Sakshi., Singh, J. (2022). Exploring the Latest Trends in Management Literature. Emerald Group Publishing
2. Rana, S., Shrivastava, A. K., & Raut, S K. (2022) Promotional Practices and Perspectives from Emerging Markets. Routledge, Taylor and Francis
3. Shrivastava, A. K. and Rana, S. (2022) Emerging Trends in Decision Sciences and Business Operations. Routledge, Taylor and Francis
4. Khalid Shaikh, Sreelekshmi Vivek,Hesham Marie, Walid Elsayed, Lubna Abdel Jawad(2022) Artificial Intelligence in Dentistry. Springer (ISBN 978-3-031-19714-7)

Editorials in Scopus Journals

1. Rana, S. (2022). Do You Struggle to Share Your Industry Experiences with Academic Journals? Suggestions and Way Forward. FIIB Business Review, 11 (4), 367 – 370.
2. Rana, S. (2022). Why and How to Review for FIIB Business Review and Other Similar Journals. FIIB Business Review, 11(3), 259-262.
3. Rana, S. (2022). Why Research on Economic Growth Is Important? Future Research Areas on Economic Growth. FIIB Business Review, 11(2), 127-129.
4. Kovid, R. K., Rana, S., & Omrane, A. (2022). The Promise of Entrepreneurship and Innovation as a Strategic Response to Global Turmoils. FIIB Business Review, 11(1), 7-10.

Patent

1. Singh, J; Maheshwari, N and Haque, MM. “A DYNAMIC TOOL TO RECOMMEND THE SUITABILITY OF SPIRITUAL TOURIST DESTINATION”, Intellectual Property India (Application No.202211002932 A),  The Patent Office Journal No. 04/2022, India, Dated 28/01/2022.

1. Singh, AK., and Bansal, P., & Haque, M.M. (2021). “Should Leverage Models Employ Time Varying or Time Invariant Firm Factors? An Empirical Analysis of Indian Listed Firms” with FIIB Business Review,  July 2021. [DOI:10.1177/23197145211032730] [Scopus Citescore 2.2, Q2, ABS-1]
2. Rana, S., Singh, A. K., Singhania, S., Verma, S., & Haque, M. M. (2021). Revisiting the Factors Influencing Teaching Choice Framework: Exploring What Fits with Virtual Teaching. Global Business Review, Vol. and issue no. ahead of print, (Scopus Q2 and ABDC ‘C’)

Editorials in Scopus Journals

1. Rana, S. (2021). A review on research during COVID 19 and call for research on marketing during the pandemic. FIIB Business Review, 10 (4), 309-314.
2. Rana, S. (2021). Digitalization as a vehicle to balance new vs old practices of consumers and organizations. FIIB Business Review, 10 (3), 193-195.
3. Rana, S., & Behl, A. (2021). Role of digital sources and technological advancement in marketing practices and problems. International Journal of Technology Marketing, 15 (2/3), 101.
4. Rana, S. and Mohapatra, A. K. (2021). Internationalization of Family Business Firms. International Journal of Business and Globalisation, 29 (3), 291.
5. Rana, S. (2021). How to manage with consumers’ perceptions, fears, anger and future decisions. FIIB Business Review, 10 (2), vi-viii.
6. Rana, S. (2021). Creating ‘PROP’ to Achieve Organizational Success: A Future Research Agenda. FIIB Business Review, 10 (1), 1-4.

Book

1. Rana, S. and Shrivastava, A. K. (2021). Doing Business in Emerging Markets: Progress and Promises. Routledge, Taylor and Francis

1. Mitra Mukherjee, P; Paul, P. &  Haque, M.M (2020) “Cost-Volume-Profit Analysis and the Dance Class Business”, Journal of Services Research, Vol.19 (2). [ABDC –‘C’]
2. Maheshwari, N and Haque, M.M (2020) “A Role of Competency Based Recruitment Screening: A Case Study on Indian Manufacturing Unit”, with, International Journal of Indian Culture and Business Management Vol.20 (4). [DOI: 10.1504/IJICBM.2020.108919] [ABDC-C)]
3. Rana, S., Anand, A., Prashar, S., & Haque, M. M. (2020). A perspective on the positioning of Indian business schools post COVID-19 pandemic. International Journal of Emerging Markets. (Emerald, SSCI – 2.4, Scopus Citescore 3, Q 2, and ABDC ‘B’).

Editorials in Scopus Journals

1. Rana, S. and Haque, M.M. (2020) The Indian Economy: Critical Factors and Constraints of Economic Development., FIIB Business Review, Vol 9(4), pp. 237-238. [DOI:10.1177/2319714520981455] [Scopus Citescore 2.2, Q2, ABS-1]