Dr. Sudhir Rana


Associate Professor Marketing and Strategy
Program Director, Bachelor of Science in Healthcare Management and Economics (BSc.HME)

Dr. Sudhir Rana believes in driving and motivating academics and research such a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. Dr. Sudhir Rana is a faculty of marketing and strategy at the College of Healthcare Management & Economics at Gulf Medical University, UAE. He holds Ph.D. degree with the Ministry of Human Resource Development Scholarship from Government of India and Post – Doctorate from Putra Business School (AACSB Accredited), Universiti of Putra, Malaysia. He has set in high standards in academics and research. Dr. Rana has been associated with Fortune Institute of International Business, India and Maastricht School of Management, Kuwait. He has delivered 150+ workshop sessions, keynote speeches and webinars. His research area is Consumer Behaviour and Emerging Markets. His research is published in the Journal of Business Research, International Journal of Emerging Markets, and Journal of Promotion Management among others. He is a well-known scholar and editor in the field. A few stories that he turnaround include the progression of the journal FIIB Business Review which is the most preferred journal from Sage Publishing and has launched as well as chaired Doctorate Program at Fortune Institute of International Business, India.

Education Qualification

  • Post – Doctorate, Putra Business Schools (AACSB Accredited), Universiti of Putra, Malaysia in 2020
  • Ph.D. (MHRD Scholarship Government of India), National Institute of Technology, Hamirpur, India in 2016
  • MBA from Kurukshetra University, India in 2009
  • B.com from Kurukshetra University, India in 2007

Teaching Interest:

Principles of Marketing, Consumer Behavior, Healthcare Marketing, Business Development Sales and Negotiation

Research Interest:

Consumer Psychology, Business in Emerging Markets, Managing Field Sales in Healthcare, Online Education

Ongoing Projects:

  • Consumer Response to Nostalgic Brands
  • Digital Sources and International Marketing Strategies
  • Business Education in India
  • Pharmaceutical Marketing & Healthcare Management


Selected Publications

Conferences Presentations: 30+ Presentations in International Conferences.

Research Grants, Awards and Honors

  • Admirable young Editor by Sage Publishing to get Scopus indexing of FIIB Business Review, December 2020.
  • 52 position in the top 75 influential marketing professors sharing cutting edge marketing insights on Linkedin by author from Nanyang Business School (NTU) and Vice-Chair of American Marketing Association’s CBSIG – https://www.linkedin.com/posts/mansurkhamitov_75-influential-marketing-professors-to-follow-activity-6713811383517089792-ZWCf/?fbclid=IwAR2fIWQIkOsfPbf3KYTpk7Jp5g2lcIGuSa5lqfTdKKkD9jlyovBO6rhMTqA
  • Admirable Editor Award from Sage Publications on 18 December 2019.
  • Faculty of the Year (Best Faculty) Award at Fortune Institute of International Business on 23rd Connovation held on 27 April 2019.
  • Seed Fund for Research Project on Consumer Response to Nostalgic Brands from Fortune Institute of International Business, Grant was approved in February 2019.
  • Grant from OBIC Budapest Business School, Hungary for Chairing Panel and Conference Participation (fully funded), 9 – 13 May, 2018.
  • Research Grant (Scholarship) from Ministry of Human Resource Development (M.H.R.D.) for Doctoral Programme, From June 2010 to June 2014.
  • Admirable Author Award, International Workshop on Exploring Science of Transportation Systems, at National Institute of Technology (N.I.T.) Hamirpur, April – 2013.
  • First Prize, GHS-IMR Doctoral Research Paper Competition in Tenth AIMS International Conference at Indian Institute of Management (IIM) Bangalore, January – 2013.

Trainings Delivered

  • Dr. Rana has delivered more than 50 workshop sessions across the globe on the topics:
  • Understanding the Publishing Process, Conceptual and Literature Review Papers, Publishing in Quality Journals: Do’s and Don’ts, Winning the Heart and Mind of Editors