On May 5, 2025, Thumbay College of Management and AI in Healthcare, Gulf Medical University, hosted an interactive session for our second-year BSc in Healthcare Management and Economics (HME) students enrolled in Principles of Marketing (PRM 204).
We were privileged to welcome Mr. Shivang Sharma, Sales Manager—Middle East and Africa at Integrated Plastic Packaging (IPP), UAE. He shared his invaluable expertise on sustainability in marketing, focusing on practical, industry-driven insights from the packaging sector.
Key takeaways from the session:
- Understanding the growing challenge of greenwashing and how to avoid it
- Debunking misconceptions around sustainability claims
- Exploring actionable strategies to integrate genuine sustainability into marketing practices
Mr. Sharma’s candid insights sparked meaningful dialogue, empowering our students to think critically about ethical and sustainable marketing in healthcare and beyond.
A heartfelt thank you to Mr. Shivang Sharma for inspiring our future healthcare management professionals and to our dedicated faculty team for making this learning opportunity possible.
Equipping students with the knowledge and tools to drive sustainable, impactful change.