Dr. Sudhir Rana

Gulf Medical University > Dr. Sudhir Rana

Associate Professor of Marketing and Strategy,
Program Director, Bachelor of Science in Healthcare Management and Economics (BSc.HME)

Post-Doctorate from Putra Business School (AACSB Accredited), Universiti Putra Malaysia (UPM), Serdang, Malaysia, awarded in June 2020
Doctorate in Management from National Institute of Technology (Institute of National Importance in India) Hamirpur, India, awarded in May 2016

dr.sudhir@gmu.ac.ae

Credentials:

  • Post-Doctorate from Putra Business School (AACSB Accredited), Universiti Putra Malaysia (UPM), Serdang, Malaysia, awarded in June 2020.
  • Doctorate in Management from National Institute of Technology (Institute of National Importance in India) Hamirpur, India, awarded in May 2016.
  • Master of Business Administration (MBA) from Kurukshetra University, India in 2009.
  • Bachelor of Commerce (B.Com) from Kurukshetra University, India in 2007.

Research Interest:

  • His area of research is on digital transformation, digital marketing, and online education.

Publications:

  • Shukla, V., Kumar, J., Rana, S. and Prashar, S. (2024), “Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective”, British Food Journal, Vol. 126 No. 8, pp. 3113-3133. https://doi.org/10.1108/BFJ-08-2023-0681 (Scopus Q1)
  • Kharub, M., Gupta, H., Rana, S. and McDermott, O. (2024), “Determination of driving power and dependency of wastes in the healthcare sector: a lean and ISM-Based approach”, International Journal of Quality & Reliability Management, Vol. 41 No. 7, pp. 1838-1864. https://doi.org/10.1108/IJQRM-11-2021-0380
  • Jiménez-Partearroyo, M., Medina-López, A., & Rana, S. (2024). Business intelligence and business analytics in tourism: insights through Gioia methodology. International Entrepreneurship and Management Journal, 1-35. (Scopus Q1)
  • Shukla, V., Rana, S. and Prashar, S. (2024), “Examining the potential of virtual and augmented reality in enhancing tourism experiences”, The Bottom Line, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BL-05-2023-0139 (Scopus Q1)
  • Rana, S., Singh, J., Mishra, V., Khan, S., Quttainah, M., & Prashar, S. (2024). How digital transformation impact firm performance? The unmet needs of Indian exporting firms. Journal of Strategic Marketing, 1-19. (Scopus Q1)

Thumbay International Research Grants